Our Story



We'll keep this brief. 

On a mission for every day underwear, we were baffled by the lack of brands that brought together sexy underwear and sustainability. And surely the clothes closest to your skin should be the most sustainable things you own?

We think so too. So we set out too create sustainable, vegan friendly intimates using innovative materials that can themselves be reused, regenerated and renewed. 

Whilst our design inspiration came from comfy boyfriend shapes and everyday basics, our mood boards filled up with effortlessly chic French lifestyle imagery, and we realised we could combine ultimate comfort with effortless design to create the perfect underwear for all women. 

We’re here to reinvent the way you see your underwear. 

Join us on our mission. Wear clothes that matter. Enjoy the NUE naked.

Lucy Watson & Olivia Dowie x