(A Love Letter to the Women Who Deserve Better Underwear)

For as long as most of us can remember, one universal truth has bonded women everywhere: the blissful moment you get home, unhook your bra, and finally breathe again.

In fact, 9 out of 10 women say one of the best feelings in the world is taking off your bra after a long day. That sigh. That relief. That “finally.”

And honestly… we’re sorry.
Because RENUE has kind of ruined that for you.

When Comfort Is This Good, You Don’t Need the End-of-Day Escape

From the very beginning, we set out to design underwear that doesn’t just look good - but makes your whole body feel at ease from morning to night.

Our soft-cup bralettes, ribbed crop tops, and seamless thongs are made from buttery-soft natural fibres like Lenzing™ Modal and TENCEL™ Lyocell, chosen for comfort, breathability, stretch, and support without restriction.

No wires.
No digging straps.
No pinching seams.
No countdown to take it off.

Just smooth, cloud-soft support that moves with your body, not against it.

The kind of fit where you forget you're even wearing a bra… until you realise you haven’t ripped it off the moment you walk through the door.

Why Traditional Bras Let You Down

Most bras are built around structure first, comfort second. That’s why:

• Wires dig into your ribs by 3pm

• Bulky padding makes you feel boxed in

• Synthetic fabrics trap heat and make you sweaty

• Tight bands make you desperate to unhook by the end of the day

We wanted the opposite.
Lightweight. Breathable. Soft. Supportive. Elevated enough to feel put-together. Comfortable enough to forget about.

A New Kind of Everyday Underwear

RENUE is built on the belief that your first layer should feel like relief, not restriction - and that comfort shouldn’t mean compromising on style.

Whether it’s:
✨ our best-selling soft cup bralette / maternity nursing bra
✨ our ribbed crop top bralette
✨ our TENCEL™ ribbed thong
✨ our high-rise boy briefs
✨ or the lounge ribbed tank & boyfriend shorts

Every piece is designed to feel like a second skin - flattering, clean, minimal, and unbelievably soft.

The Moment You Don't Want to Take Your Bra Off

We created underwear you don’t need to escape from.
Underwear that supports you without squeezing you.
Underwear that looks as good as it feels.

So yes - we’re sorry.
Sorry for taking away one of your favourite daily pleasures.
The “unhook” moment.
The big sigh.
The end-of-day bra fling.

But we’re not that sorry…
Because comfort this good?
It makes the whole day feel better, not just the ending.

Ready to feel the difference?

Upgrade your everyday rotation with underwear that puts comfort first - and still looks beautiful.

Meet RENUE: the bra you won’t want to take off.