It’s Breastfeeding Awareness Week - a time to celebrate the beauty, intensity, and very real challenges of feeding our babies.
Breastfeeding can be beautiful. It can also be exhausting, awkward, funny, painful, and empowering — sometimes all at once.
I’m not here to glamorise it. I’m here to normalise it. To say: if you're feeding your baby — however you're doing it — and juggling everything else on top of that, you’re doing amazing.
Here’s a peek behind the curtain into a day in my life as a founder and mum of two - boobs, business, and everything in between.
6:00 AM – The Morning Feed
The calm, dreamy newborn mornings I remember from baby number one? Not quite. These days, the feed comes with a side of Frozen, toddler hairdressing, and refereeing overenthusiastic sibling cuddles. It’s chaos, but it has its own kind of magic.
9:00 AM – A Small Window of Calm
We sneak out for a quick breakfast date before the six-week check-up. It’s the first meal we’ve eaten at the same time in weeks. An hour of uninterrupted conversation not involving nappies or nipples, and the luxury of a hot coffee. Small wins that feel huge.
11:30 AM – The Classic Leak
Feeding baby number two has been a completely different experience. The painful letdown and non-stop leaking have been a surprise, I’m living in breast pads. Except this time, I forgot them. The baby cried, and the floodgates opened. Thankfully, I was at home. Note to self: maybe I need a change of clothes in the nappy bag too.
2:30 PM – Emergency Car Feed
We head out for a quick shop, and five minutes in, he’s screaming. He’s decided he hates the car, which is wildly inconvenient when you live in the countryside. Cue the frantic front-seat feed in the Tesco car park, while other parents pass with the knowing nod.
3:30 PM – Back to Zoom (and the Boob)
Just as I log into a Zoom call, he wakes up and demands another feed. Seems we are firmly in the six-week growth spurt. He’s also flirting with a bit of boob rejection - stressful and upsetting in equal measure. So I mute, keep the camera off, and navigate the meeting while negotiating with a fussy baby.
4:00 PM – Thirst Like No Other
I’d forgotten just how thirsty breastfeeding makes you. With number one being a winter baby, I didn’t have the heatwave + cluster feeding combo to add to the mix. This time, I can’t get enough liquids in. Tea, water, Diet Coke - all of it. I think my husband might start charging me every time I ask him to refill my water bottle.
4:30 PM – The Power of Fresh Air
We head out for a walk: me, the baby, and the dog. He loves sleeping in the carrier and the dog is happy, and I get some steps in. In these early weeks, you spend so much time sitting which I find mentally quite tough. Just 20 minutes of fresh air and movement makes all the difference.
7:30 PM – Single-Handed Typing: A New Skill
With the toddler asleep, I grab the chance to catch up on emails during the evening feed.
I’ve become a pro at one-handed typing. Sometimes the guilt creeps in and that I should be more present, but realistically this is the time I’ve got. It’s not perfect, but it works for now.
8:00 PM – Wine, Crisps & Silver Nipple Cups
Wine. Crisps. Silver nipple cups. The real mum’s survival kit. Last time, I refused to buy the cups as I thought they were a waste of money. This time, I ordered them on Day 3. I was not going to put my nipples through the torture again.
10:00 PM – Divide & Conquer
I’ve always struggled with low milk supply, and particularly notice it in the evening after a long day. We’ve got into a good rhythm now where my husband does a bottle feed so we know he is getting a good amount whilst I pump. Both manifesting a longer stint than 2hrs.
2:00 AM – The Night Feed (and a Sneak Peek)
These night feeds are usually shorter, just long enough for a blurry-eyed Sudoku and a semi-conscious cuddle. I’m also testing a new product we’ve been working on for over a year - designed for this exact moment. From one weary mother to another!
However You Feed — We See You
This week, and every week, we celebrate breastfeeding.
But as someone who’s had two wildly different feeding journeys, I want to say: any way you feed your baby is something to be proud of.
Whether you breastfeed, pump, bottle-feed, combo-feed, or formula-feed - it’s all amazing.
Mums are judged for everything - stopping too soon, feeding too long (we see you, Karen Miller), breastfeeding in public, using bottles early...
So let me remind you:
It’s your body.
Your baby.
Your rules.
Do what makes you feel good, what keeps your baby fed and loved, and block out the noise.
From one tired, leaky, deeply proud mama to another — you’ve got this. 💪🍼