What if maternity wear stopped fuelling women’s identity crisis and started giving women their confidence back?
That’s the mission of Lucy Watson, co-founder of RENUE, who experienced firsthand the limitations of traditional maternity nursing bras.
The Problem With Traditional Maternity Bras
For years, maternity underwear has prioritised function over everything else. While comfort is crucial, many bras have forced women to choose comfort over style, leaving them feeling overlooked, frumpy, or disconnected from their identity.
Lucy realised that being a mum shouldn’t mean giving up personal style or confidence. She saw a need for maternity and nursing bras that allow women to feel comfortable, supported, and stylish all at once.
Turning Frustration into Positive Change
Rather than accept the status quo, Lucy co-founded RENUE to create maternity bras that empower women during pregnancy and postpartum. RENUE combines:
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Comfort: Soft, supportive and functional fabrics that feel good all day
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Style: Designs that are chic, modern, and flattering
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Confidence: Helping women reclaim their sense of self during one of life’s most transformative periods
Comfort is non-negotiable, but looking and feeling good shouldn’t be optional either.
Why Style Matters in Motherhood
What you wear impacts how you feel. A well-designed nursing bra isn’t just functional; it’s a reminder that being a mum doesn’t mean losing your identity or confidence. RENUE bras give women the freedom to embrace motherhood without compromising on their style or sense of self.
Reclaim Confidence, One Maternity Bra at a Time
RENUE is more than underwear, it’s a movement. Mums shouldn’t have to choose between comfort and confidence.With RENUE, you get both, helping you feel like yourself every step of the way.
Ready to Reclaim Your Confidence?
Shop RENUE Maternity & Nursing Bras
Discover Our Range for Stylish, Comfortable Pregnancy & Postpartum Support
Join the RENUE Movement — Empowering Women One Bra at a Time