Feeding your baby (whether through breastfeeding, pumping, formula, or a combination of all three) is a deeply personal journey. At RENUE, we believe every mother should feel supported and celebrated, no matter how she chooses to nourish her baby.
Because giving life is extraordinary. However you choose to feed, you’re doing a brilliant job- and we hope you’re proud of yourself.
Let’s Talk About Breastfeeding
If you’re breastfeeding, it’s more than just feeding- it’s full-time, full-body work.
💛 Your heart works 10–20% harder while breastfeeding.
💛 It uses 25% of your body’s energy (your brain only takes 20%).
💛 It requires 500–700 extra calories a day—that’s up to 255,500 calories in a year.
💛 And if you breastfeed for 12 months, you’ll likely spend around 1,800 hours doing it-nearly the same as a full-time job.
It’s no wonder you’re tired. You’re doing something powerful. Something that takes real strength.
Mums, Look After You Too
Feeding, no matter how, can be physically and emotionally intense. You are allowed to rest. You are allowed to ask for help. You are allowed to prioritise comfort. Your wellbeing matters, too.
Our co-founders created RENUE because they couldn’t find soft, functional maternity bras that felt as good as they looked. We know how sensitive your skin becomes. We know how important it is to have underwear that adjusts with you and moves with your day. And we know it makes a difference when your bra doesn’t feel like a chore.
You’re Amazing
So if you’re holding your baby in one arm and a cold cup of tea in the other, power to you.
If you’re pumping at 2am with one eye open, solidarity.
If your feeding plan changed and you're finding your new rhythm, be gentle with yourself.
This week and every week, we celebrate you- the mums who show up, feed their babies, and keep going.
Because no matter how you feed, you’re giving love, giving life, and that deserves to be seen.